Ralph Lauren’s 50th Anniversary Show – Bethesda Terrace

For Ralph Lauren’s 50th anniversary show, the brand returned to the same location as his 40th in 2008, this time round at the famous Bethesda Terrace in Central Park. The show attendees included celebrities like Kanye West, Anna Wintour, Oprah Winfrey, Hillary Clinton, Jessica Chastain, Robert Di Niro, designer icons Tommy Hilfiger and Diane Von Furstenberg, to name a few.

“MY 50TH ANNIVERSARY COLLECTION IS INSPIRED BY THE TIMELESS HEROINE WHO THRIVES ON ORIGINALITY, CREATING HER OWN PERSONAL STYLE THROUGH AN ECLECTIC COMBINATION OF INFLUENCES, FROM A ROMANTIC KIND OF VINTAGE TO A BOLD, MODERN SOPHISTICATION. IN CELEBRATION OF 50 YEARS, I CELEBRATE A WOMAN’S FREEDOM OF EXPRESSION, HER STRENGTH AND INDIVIDUALITY.” Ralph Lauren

The western influences dominated the first half of the show, while the All-American cool was seen in the high-low mix of sequinned skirts and heavily embellished everyday wear paired with a cable-knit jumper for women and tailored tweed jackets worn with dungarees for men. The Polo brand was well represented, as was Ralph Lauren sport, ski and scholar chic.

“To design without fashion in mind, to design something that is legendary and timeless, is what I aspire to.” Ralph Lauren

Boss RTW Spring 2019 – First Combined Men’s & Women’s Show – Hugo Boss’ Fresh Take On Sportswear

For his first combined men’s and women’s show, Hugo Boss designer Ingo Wilts blended both collections as seamlessly as he did the brand’s trademark tailored looks with a fresh take on sportswear.

A suit fit for a king – In the year of Michael Jackson’s Diamond Birthday, we are celebrating an unforgettable moment in music history. In 1982, the King of Pop released his game-changing album “Thriller” and selected a white BOSS suit to wear for the cover art. “Thriller” remains the biggest selling album of all time, and the cover is an enduring statement of Michael Jackson’s timeless style.

Champion Athleticwear – Store Opening In SoHo

Photos bt David Allen

     Champion Athleticwear, makers of authentic athletic apparel, is bringing the brand to life in NYC with a store opening in SoHo. We’d love for you to join the invite-only launch event to celebrate the grand opening.  Champion.com

Citi Taste of Tennis – Culinary And Tennis Event – Cipriani 42nd Street

Photos by David Allen

     Citi Taste of Tennis, a premier culinary and tennis event, brought together the world’s top tennis players (Venus Williams, 7-time Grand Slam Singles champion in photos) and New York’s award-winning chefs for an evening celebrating food and tennis.

Participating local area chefs included:

·     Masaharu Morimoto – Morimoto

·     Nicole Gajadhar – Saxon & Parole

·     Catherine Medrano – The Regency Bar & Grill

·     John Mooney – Bell, Book & Candle

·     Mina Newman – Sen Sakana

·     Jorge Espinzoa – Scarpetta

·     Paolo Dorigato – Lugo Cucina Scarpetta

·     Greg Rubin – American Cut Scarpetta

·     Bill Peet – Tavern on the Green

·     Sujan Sarkar – Baar Baar

·     Matt Schindler – Charlie Palmer at The Knick

·     Roxanne Spruance – Kingsley

·     Juan Tourn – Davio’s Northern Italian Steakhouse

·     Andy Xu – DaDong

 

Ferrari & Maserati Brunch And Concours – Bridgehampton – Rand Luxury Event

Photos by David Allen

You are invited to a private charity brunch with Ferrari & Maserati sponsored by Le Blanc Spa Resort Los Cabos.

PalaceResorts.com  |  LeBlancSpaResort.com

You’ll get a sneak peek at what Le Blanc Spa Resort Los Cabos is all about, as well as preview the latest from Ferrari & Maserati along with high-end audio, jewelry, private aviation, luxury destinations, apparel, fashion & more.

A Silent Auction shall benefit “The Team Todd Foundation” Supporting Pediatric Glioblastoma Research at Memorial Sloan Kettering helping children with brain cancer.  TeamToddFoundation.org

Katy Perry Footwear And Kendall + Kylie Jenner Eyewear Preview

Photos by David Allen

     Katy Perry has put her heart and sole into this new project. Along with being a celebrated songstress, the 13-time Grammy nominee has also evolved into a fashionista all her own over the course of more than a decade in the spotlight.

     Katy Perry’s vision, eye for detail and cheeky spirit give her footwear collection a distinct personality.
Inspired by Katy’s travels, humor and extraordinary imagination, the footwear reflect her whimsical approach towards life.

KatyPerryCollections.com

Designed 100% by Katy Perry

_______________________________________

      Kendall + Kylie eyewear collection. The optical frames are inspired by Kendall and Kylie Jenner’s personal styles, and also reflect the duality of their distinct fashion perspectives. Sleek and elegant with an edgy aesthetic, the collection offers prominent silhouettes made of metals and acetates with the brand’s signature detailing. Fully encapsulating Kendall and Kylie Jenner’s glamorous lives, their eyewear aims to transform wearers into their multifaceted, fast-paced and glamorous lifestyle.    Kendall-Kylie.com

MyCharge – Portable Charging Solutions

     MyCharge is a Michigan-based manufacturer of portable charging solutions and has been first to offer the most advanced solutions for a multitude of needs. “We know how important it is to stay connected to the people and things you love, and we work passionately to create products that do just this.”

     “Our devices integrate built–in charging cords that emphasize portability and versatility, and powerful lithium polymer batteries that allow you to quickly charge your smartphone, tablet and other devices so they’re ready when you need them.” From power banks to power cases, the diverse set of innovative myCharge solutions ensure you’ll never be stranded again. Ditch your dependency on cables and wall outlets – and let myCharge make your life a bit easier.    MyCharge.com

Amazon 2018 Holiday Press Preview

Photos by David Allen

Carnival Horizon – Carnival Cruise Line – Starboard Cruise Services

Photos by David Allen

Starboard Cruise Services are the leading retailer in the cruise industry with an innovative strategy to transform cruise ship shopping from transactions to memorable experiences  with beautifully designed free-standing boutiques, entertaining guest activations and iconic brands – some found only recently on cruise ships, such as Victoria’s Secret. Starboard has engagements with the most famous cruise lines in the world – and their newest success is The Fun Shops at the recently launched Carnival Horizon.   Carnival.com

Carnival Horizon, Carnival Cruise Line’s second Vista-class ship, is nothing short of enchanting! Guests can be sure of a memorable cruise worth a thousand words – with nearly as many options for fun and entertainment onboard! This 133,500 ton vessel has a capacity of 3,936 guests.    StarboardCruise.com

Sweet Suite – Toy Insider’s Ninth Annual – Biggest Night of Play

Photos by David Allen

The Toy Insider’s ninth annual Sweet Suite event, aka the Biggest Night of Play, returned to New York City! Sweet Suite gave press and digital influencers the chance to engage with more than 70 toy companies in advance of the holiday season. Sweet Suite is an invitation-only event, and is designed for experienced bloggers, YouTube creators, and social media influencers.    SweetSuite Website

Nordstrom’s New Men’s Store Has Opened In NYC

Photos by David Allen

Nordstrom’s new 47,000-square-foot Men’s Store has opened at 57th Street and Broadway, and it is a gem. Focused on young customers, the store sparkles with innovative ideas that will change the shopping experience and disrupt the industry.

Nordstrom has an incredible eye for what’s next in fashion. A passionate drive to exceed expectations. For more than 100 years, they have worked to deliver the best possible shopping experience, helping customers express their style—not just buy fashion. They believe fashion is a business of optimism, and in that spirit continue to grow and evolve.

CE Week New York – Consumer Tech Industry Event

Photos by David Allen

CEWeekNY is the Consumer Tech industry’s weeklong, citywide event in NYC, w/exhibits & conferences focused on innovation & what’s hot in consumer tech.

CE WEEK is NY’s largest technology show. Think FashionWeek meets technology. Located right in the heart of NYC, with more than 3,000 attendees, CE WEEK takes a first look at the hottest tech and trends for the upcoming back-to-school and holiday season.

It’s the right chance to show the right products at the right time to the right audience — meet the tech influencers who will drive mass awareness about your innovation. CE WEEK’s audience is a curated combination of press, retailers, analysts, investors and other thought leaders that cut across NY’s unique business backdrop – in person and online.  CEweekNY.com

Captain Morgan’s Summer Bash – Launch Of Watermelon Smash

Photos by David Allen

On Wednesday, May 30, Captain Morgan is hosting the Captain’s Summer Bash to celebrate the launch of Watermelon Smash – the explosively delicious watermelon-flavored shot that’s perfect for welcoming warmer weather – and we’d love for you to join us!

The Captain and his good friend Jordan Rodgers, former professional quarterback, football analyst and reality star, will be there to enjoy Captain cocktails and to make sure our bods are ready to celebrate this summer #LikeACaptain!

The festivities will begin at 7 p.m. on Wednesday, May 30 at Hudson Terrace (621 West 46th Street), located in the heart of Hell’s Kitchen. With great drinks, food and music on tap with activities planned to help you prep your Captain’s bod, it’s sure to be a fun night in the Big Apple.

Hooters Brunch – Sneak Peak – Chris Kerson & John Travolta In “Gotti” June 15th

Photos by David Allen

We would love to have you attend our sneak peek of Hooters first-ever weekend brunch.  The demand for brunch came from many of the people that go in and out of the city on summer weekends to the Long Island and Jersey beaches.

This is an invitation-only press preview tasting (and drinking) that we thought would be a good kick-off to the Memorial Day weekend.  The brunch will debut to the public June 2 and 3 and be available Saturday and Sunday only. Menu entrees range from an affordable $6.99 to $13.99. Individual drinks are priced per drink. For a flat $24.99 they are offering “all-you-can-responsibly drink” for two hours.

We had the pleasure of meeting  Chris Kerson, who is playing opposite John Travolta in the feature film “Gotti” out June 15th. Seen in photos with daughter Emma.

Taste Of The Jets – Food & Football

Photos by David Allen

Join us and New York and New Jersey’s finest restaurants for the 2018 Taste of the Jets at the Metropolitan Pavilion. Mingle with the players, Jets Legends and Flight Crew cheerleaders while sampling delicious cuisine.

VINTAGE61 – Sports Bistro Opens in NYC’s Seaport District

Photos by David Allen

New York City’s first official sports bistro, Vintage61 opened near the new ESPN headquarters in New York City’s most historical area, the Seaport District.

Vintage61 is a partnership with Jason Casano, Laurent Vasseur and Frank Casano.  Vintage61 will blend sports with wine, and as the name suggests, comes from the year 1961, which was one of the best Yankee seasons of all time, and one of the best vintages in Bordeaux. The menu, created by Executive Chef Eric Lind, consists of American bistro fare with French influences to complement the curated wine list which includes moderate price points. In addition to the food and wine, the restaurant will also have a full bar featuring original Vintage61 specialty cocktails.

233-235 Front St,   (212) 346-9090   Vintage61.com

Anker Innovations Audio Press Preview

Photos by David Allen

Anker Innovations will be launching a new audio brand this spring. We would like to extend an invitation to our upcoming press preview to provide an exclusive sneak peak of the brand, our bespoke technology and the new products launching across audio categories in the coming months.

There are secrets in the audio industry…

First, music fans are told that incredible sound quality is only available from a few special places. Perhaps from a brand with decades of audio heritage or maybe from a speaker that costs more than people can afford. Then, when we finally hear this exclusive sound, we have no choice but to throw our hands in the air, jump in a pool, or start a spontaneous beach party.

We use innovation, experience, and pioneering listener analysis to create products that revolutionize expectations for audio quality.
Our ‘Play’ buttons don’t just start a party for beautiful people, they begin an unforgettable journey that moves, touches, and thrills.

After all, only real sound creates real emotion.

CarBlock Is The World’s First Blockchain-Based Transportation Solution

Photos by David Allen

Join CarBlock as we celebrate our launch and toast to changing the way we access transportation data forever! We have an awesome night filled with amazing food, vintage cars, VR racing and lots of exciting announcements.

Blockchain for Transportation

CarBlock is the world’s first blockchain-based transportation solution built on data generated by smart devices. This circulation of car data on the blockchain is set to disrupt the entire connected car industry.

Infrastructure for a Massive Market

As the world’s first transportation blockchain to be built on top of an existing thriving business, CarBlock provides a reliable and rich infrastructure for a multibillion dollar application market.

Vans x Michelin #StreetTread Release Event

The launch of the #StreetTread campaign. It’s the latest phase of Michelin’s teen safe driving program. The program’s intention is to motivate teen drivers to check their tires and they’re looking to engage with teens by linking tread of their tires to tread of their sneakers.

Thursday, May 10th, Last Night, So Many Events To Choose From, WOW!

Upcoming Nike Fall / Holiday Collections – First Look Party

Photos by David Allen

Happy Socks – 10th Anniversary Party – Ten Years – Thousands Of Styles

Photos by David Allen

You are invited to attend the
Happy Socks 10 Year Anniversary Party

Happy Socks was created with one vision in mind; turn an everyday accessory into a designed colourful item that also spreads happiness. In reaching this vision we aspire to maintain a rigid standard of ultimate quality, craftsmanship and creativity.   Happy Socks

Organic Spa Experience Wellness & Travel Event

Photos by David Allen

     Organic Spa Magazine exclusive media event highlighting health, wellness, and eco-conscious living in honor of Earth Day,

UGG Collection Press Preview – Launches Spring/Summer 2018 Styles

Photos by David Allen

Amazon’s 2018 Summer Press Preview – First Look At The Must Have Summer Products

Photos by David Allen

Amazon’s 2018 Summer Press Preview. We’ll Provide A First Look At The Must Have Summer Products Across Electronics, Toys, Kitchen, Home, Furniture, Beauty, Toys And Much More!

Revlon’s New “Live Boldly” Campaign Launch – Ashley Graham & Gal Godot – Wonder Woman – WOW!

Gal Gadot and Ashley Graham both looked gorgeous at the launch of Revlon‘s “Live Boldly” campaign! at Skylight Modern.

Ashley will be one of the faces of this progressive campaign and is making history as the first plus-sized model to sign a beauty contract. “Historically, curvy girls are not given beauty contracts. It’s kind of groundbreaking because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”

Gal Gadot, Wonder Woman, revealed the secrets behind her stellar skin “I drink a lot of water. It’s genetic as well, and I make sure to clean my skin every day. And hydration – I use a lot of creams,”

The Bloomberg 50 – These People Defined Global Business In 2017

There are many powerful people in the world – but only a few who will truly change it this year.

The inaugural Bloomberg 50 list will break the mold of “power rankings” by using hard facts to identify the leaders who quantifiably changed the landscape of global business in 2017. True to our DNA, the list will be infused with data to show how each selected individual transformed his/her industry in the past twelve months.

Bloomberg editors will be scouring the universe all year to identify The Bloomberg 50 – we don’t know who’ll make the list yet but we do know it will reveal unexpected disruptors and shine a new light on the people you thought you knew.  Bloomberg 50

In Photos below: CoCo Rocho, Jane Seymour, Keegan-Michael Key, Pauina Porizkova, John Batiste & Martha Stewart.

Facebook – Holiday Event – New York – Oculus – Instagram – WhatsApp – Nest – Netflix #FBholiday

Photos by David Allen

Until recently, innovation like AI, AR and VR has seemingly been reserved for the tech-iest. All of that has changed with products like Oculus, Nest, Siri, Netflix, and smart glasses. How does this technology impact us, how can we best understand it and what trends should we be keeping an eye out for in 2018?

• Panelists to Include:

  • Paula Cuneo, ‎Head of Partner & Experience Marketing, Oculus

  • Matt King, Facebook’s first blind engineer who is building tools to help improve the Facebook experience for the visually impaired

  • Jackie Assar, Founder of the V-Rx Foundation, a nonprofit organization dedicated to equipping medical facilities and physical rehabilitation centers with virtual reality technology, and an active member of the Facebook Group Women in VR/AR

  • #FBholiday

 

 

Jason Binn-Dujour & Julien Tornare-Zenith & Swizz Beatz >> The First New Oscillator Since 1675

Photos by David Allen

     To launch the highly-anticipated new Defy collection, Julien Tornare, CEO Zenith and Recording Artist and Producer, Swizz Beatz joined forces to host a celebratory event at the historic Angel Orensanz Center in New York City. The evening featured an exclusive presentation to mark the unveiling of the Defy El Primero 21 and the Defy Lab, a legendary creation that made a significant impact on the future of watchmaking earlier this fall.

Sprayground Presents – Fight Night – In Honor Of Muhammad Ali – Times Square PopUp

Photos & Videos by David Allen

MORE VIDEOS BELOW PHOTOS vv

Reebok SS18 Press Preview #BeMoreHuman

Photos by David Allen

     Reebok is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. Visit Reebok at Reebok.com or, for the latest news at News.Reebok.com.

Vinci Reinvents Headphones Again & No Phone Required! Vinci 2.0!

VINCI REINVENTS HEADPHONES AGAIN

LAUNCHES THE FIRST STANDALONE FITNESS IN-EAR HEADPHONES WITH 3G CELLULAR, MUSIC STREAMING, VOICE AI ASSISTANT, HEALTH SENSORS, AND FITNESS COACHING ALL IN ONE DEVICE

For the first time, you can stream music, make calls, get fitness coaching, and sync with Amazon Alexa skills seamlessly and directly through just your headphones — no phone required   (http://en.vinci.im/2.0)

CES Unveiled New York – Consumer Technology Association (CTA) At Metropolitan Pavilion

Photos by David Allen

CES – Where Innovation does Business.

    CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA), it attracts the world’s business leaders and pioneering thinkers.

   Consumer Technology Association (CTA) is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships.

Versace Watches Party – Versus Versace – Madaluxe Timepieces

Photos by David Allen

WATCHES FOR MEN

Utilitarian timepieces with cutting edge design add sophistication. Versace watches – a distinctive element to complete your look. Gold watches with diamond details and colored or mother of pearl dials with an elegant design and Swiss automatic and chronograph movement.

WOMEN’S WATCHES

Made with Italian design and Swiss craftsmanship, each piece of the Versace watches collection is a legacy timepiece. Versace Watches will endure for generations and be treasured by everyone. Choose from a variety of multi-colored dials with gold and silver tone cases – elegant and sporty chronograph watches for ladies.

MCM – Media Preview – Luxury Leather Goods

Photos by David Allen

Luxury leather goods and accessories for global connoisseurs worldwide.

Pair Of Thieves – Basic Britches – Sock Art & Tiny Underwear Party

Photos by David Allen

Pair of Thieves, the super comfortable, high performance basics line, founded by Cash Warren along with Alan Stuart and David Ehrenburg!  PairOfThieves.com

We set out to make a better sock and ended up reinvigorating an entire category. Pair of Thieves blends bold designs with high performance elements to make all our products Ready for Everything.

Tulo Bed – The Way You Sleep At Night – One Is Not A Choice

Photos by David Allen

The launch party of a new bed in a box brand. The event will offer a first-look at the brand and its products, along with an open bar and delicious bites. Unlike other competitor bed in a box brands, we believe that “one is not a choice.” Be the first to experience a new level of comfort and quality that will change the way you sleep at night.

JBL Link – JBL Link Loft – JBL Audio – Press Preview

Photos by David Allen

On Thursday, October 19^th JBL hosted an exclusive, experiential event showcasing its newest voice-controlled home speakers. Attendees at the JBL LINK Loft in SoHo had access to demos of the new JBL LINK 10, 20 and 300 speakers equipped with the Google Assistant, in a gorgeous, loft setting.

Wolverine Boots – Spring Preview/Rooftop Soiree!

Photos by David Allen

Rooftop showroom/margaritas/tacos! Previewing: Spring Collection (men’s, women’s shoes, apparel and handbags) + Highlighting Launch of the 1000 Mile 1940’s Boot.

Ferrari’s 70th Anniversary Party – At The Hublot Boutique.

Photos by David Allen

70th ANNIVERSARY CELEBRATION IN NEW YORK CITY

“DRIVEN BY EMOTION: FERRARI THROUGH THE DECADES”

To cap-off a worldwide celebration in over 60 counties, Ferrari will unveil a public exhibition in New York City over Columbus Day weekend to celebrate its 70th anniversary. Iconic classics will be on display, as well as notable examples of contemporary models, at the following locations: Rockefeller Plaza, Hublot Flagship Store, Ferrari New York Showroom, and RM Sotheby’s.  Ferrari70NYC.com

Domain Integrated Preview – Bruno Magli, BodyGlove, BenSherman & Bed Stu.

Photos by David Allen

Domain Integrated Invites You To Privately Preview BED STU, BEN SHERMAN, BODY GLOVE & BRUNO MAGLI Spring/Summer 2018 Collection.

Luxury Technology Show 2017 – The Electronics Showcase

Photos by David Allen

The Luxury Technology Show, a one-of-a-kind showcase, displaying the best in class electronics with product debuts from over 30 cutting edge global brands including a special unveiling of the new Lexus LS 500.          TheLuxuryReview.com

Hooters Calendar 2018 Girls Event #GiveAHoot – Hooters.com

Photos by David Allen

TIMEX & Milo Ventimiglia Present We Are TIMEX Collection

Photos by David Allen

TIMEX & Milo Ventimiglia Present We are TIMEX Fall 2017 Collection Review.

TIMEX’s heart beats differently to other watch brands.

Since 1854, we have done things our own way, true to ourselves, for real. Tonight, we continue this tradition of crafting high-quality timepieces with the launch of the Fall 2017 Collection at a special event hosted by Milo Ventimiglia.

Milo Ventimiglia is an Emmy Award nominated actor, director and producer. He currently stars in the critically acclaimed drama series “This is Us.”

U.S. Open – Day 7 – Maria Sharapova Out After Anastasija Sevastova Defeat

Maria Sharapova is out of the US Open after defeat to Anastasia Sevastova & Pablo Carreno Busta won over Denis Shapovalov.

U.S. Open – Day Three & Day Four – Tennis, Arrivals & Stands – Maria Sharapova, Placid Domingo & Roger Federer.

Roger Federer overcame a two sets-to-one deficit and defeated Mikhail Youzhny, 6-1, 6-7 (3), 4-6, 6-4, 6-2, on Thursday to the tune of fans cheering and sporadically chanting, “Let’s go, Roger, let’s go.”

Federer’s first-round match against Frances Tiafoe on Tuesday also went to five sets.

“These five set battles are actually quite a lot of fun and I feel quite warmed up by now,” Federer joked in his on-court interview.

This is the first time Federer has opened a Grand Slam tournament with two five-set matches.

Federer said that he got off to a slow start in his first-round match because he was playing cautiously. He was worried about how his back would hold up after skipping the Cincinnati Masters with a lower back injury. On Thursday, he said it was feeling “much better.”

The match lasted 3 hours 8 minutes, as both men struggled to gain control. Federer, who has been praised for improving his backhand, had seven backhand winners against 35 backhand errors in the match.

Photos: Maria Sharapova, Placido Domingo, Roger Federer.

iHome For The Holidays – Summer Product Showcase

Photos by David Allen

iHome’s second annual summer product showcase, iHome for the Holidays, on September 14th at the Loews Regency New York (540 Park Avenue) in the Bohemian Suite. This exclusive media preview event provides attendees with a hands on look at iHome’s new offerings ahead of the Q4 holiday shopping season.   www.ihomeaudio.com

US Open Day 2: Federer Survives Tiafoe

Federer survives Tiafoe scare.

The US Open is sometimes described as a survival of the fittest, a task that requires as much mental strength as physical prowess, coping with the sounds and smells that flow through Flushing Meadows. Sometimes even the best players need a bit of help from the crowd to get over the line and on Wednesday night, Roger Federer just about dragged himself over the line in a far tougher contest than he and almost everyone else would have expected.

 In front of the likes of Sean Connery and Victoria Beckham, Federer’s 4-6, 6-1, 6-2, 1-6, 6-4 victory over Frances Tiafoe of the United States was every bit as topsy-turvy as it sounds and the 36-year-old Federer was fortunate in the end to make it through, having struggled early on and even in the final set when he failed to serve it out, only to break Tiafoe in the 10th game.

U.S. Open – Opening Night Gala – President’s Suite, Arthur Ashe Stadium – Presented by ESPN

New York City’s hottest summer event – the 17th Annual USTA Foundation Opening Night Gala at the US Open on Monday, August 28th, in the President’s Suite at the USTA Billie Jean King National Tennis Center. 

Guests will be treated to cocktails and fine dining in the President’s Suite followed by courtside viewing of the US Open’s inspiring Opening Night ceremony and extraordinary tennis from seats in the President’s Box.

Photos: Katie Couric, Alec Baldwin & wife, Mike Tyson, Megyn Kelly & husband, Martha Stewart, Gayle King, Luke Bryan & wife & Shania Twain.