Photos by David Allen
Swarovski has a new store coming to 1565 Broadway on the southwest corner of West 47th Street.
SWAROVSKI IS BORN
Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweller, patents an electric cutting machine that cuts crystal more precisely than by hand. In 1895 he founds Swarovski in the small town of Wattens, high in the Austrian alps, because the energy potential offered by nearby rivers makes it the ideal destination for Swarovski’s first production site.