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UGG Collection Press Preview – Launches Spring/Summer 2018 Styles

Posted by Events on March 26, 2018
Posted in: CELEBRITY, EVENTS, FASHION, NEWS, SPORTS, TRAVEL.

Photos by David Allen

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Founded in 1978 by an Australian surfer on the coast of California, UGG is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.  www.ugg.com. @UGG @UGGforMen

THE BIRTH OF AN ICON – In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.

A COASTAL CLASSIC – By the mid 1980’s, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.

OPRAH’S “FAVORITE THINGS” – In 2000, Oprah emphatically declared UGG one of her “Favorite Things” and we gifted 350 pairs of boots to her studio audience.

HAUTE SHOTS – UGG took the New York Fashion world by storm in the early 2000’s, evolving from boots and slippers to stylish luxuries that graced the pages of Vogue.

MAKING WAVES – In 2003, UGG debuted baby blue and pink classic boots. For the first time ever, the iconic boot was offered in pastel hues. Featured again on Oprah’s “Favorite Things”, the sorbet shades were an instant success, and the brand exploded overnight.

HELLO SOHO – In 2006, UGG opened the doors to the brand’s very first retail store in Soho, making its mark on the fashion capital of the world. NYC was the perfect place for the brand’s first flagship store, providing UGG fans a powerful physical expression of the brand and offering a place to experience firsthand the full breadth of the line.

KON’NICHIWA JAPAN – In 2006, UGG opened the Omotesando Hills store in Japan, marking the first step of international expansion.

NI HAO CHINA – In 2008, UGG opened the Beijing Solana store in China, the first of what would become over 50 stores in China.

HELLO LONDON – In 2008, UGG opened the Westfield and Covent Garden stores in London, increasing international reach and providing UK fans a destination to experience the UGG brand firsthand.

TOUGH LUXE – In 2009 UGG shook up the fashion scene and teamed up with Jimmy Choo to create an edgy capsule collection.
“Other than Jimmy Choo, UGG is really the only other footwear I have in my wardrobe.” – Tamara Mellon, OBE, Founder and Chief Creative Officer, Jimmy Choo

ALL THAT GLITTERS – Renowned for its signature sparkle, UGG teamed up with Swarovski Elements® in 2010, offering custom designs via decadent shimmering crystals.

TOM BRADY JOINS THE TEAM – In 2011, UGG partnered with star quarterback Tom Brady.

UGG stepped into the world of high fashion in 2011 with UGG Collection, fusing the timeless craft of Italian shoemaking with the luxe feel of sheepskin.

A FIRST FOR MEN – In 2012, UGG opened the doors to its very first UGG for Men store on 5th Avenue in NYC.

BONJOUR PARIS – In 2012, UGG opened the Le Marais store in Paris, adding France to the list of ever-expanding UGG regions that included Japan, China, Korea, Taiwan, Russia, Canada, Mexico, and the UK.

WELCOME HOME – Striking a harmonious balance between classic UGG comfort and decadent décor essentials, the Home Collection launched in 2013.

SOFT. SERVED. – The ultimate in nonchalant luxury, UGG launched Loungewear in Fall 2013. In true UGG tradition, sumptuous silhouettes fused a snuggly feel and flattering fit for the epitome of comfort-wear.

35 YEARS IN THE MAKING – September 2013 marked the 35th Anniversary of UGG’s arrival in the United States. To commemorate the milestone anniversary, UGG debuted a ’78 capsule collection and kicked off a global celebration rooted in 70’s surf culture.

UGG BY YOU – UGG by You launched in Fall ’13, offering completely customizable one-of-a-kind classics. The UGG By You customization program continued its success in Fall ’14, with customization features that included over 11,000 possible color combinations, custom Swarovski® decals and monogramming, charms and color-pop ribbons.

In 2013 Twinsole™ launched, offering the versatility of interchangeable insoles. Convertible footwear could now be worn with traditional cushioned insoles, or luxurious wool insoles, delivering signature UGG comfort in two forms.

MADE IN AMERICA – Authentic American craftsmanship at its best, the Made in the America Collection launched in Fall ’14, celebrating high-quality construction and premium materials sourced entirely in the USA.

Poised to capture the heart of the burgeoning fashionista, I Heart UGG launched in Fall 2014 with girlie-gone-glam remakes for next generation’s street style stars.

In Fall ’14 UGG launched the new brand campaign, “THIS IS UGG.” Life tells us to find those big moments. The ones that change things forever. The giant leaps. The great adventures. But real life happens in the smaller moments. THIS IS UGG is a collection of stories that embrace these small, but significant moments in our lives. The moments when we share and connect with others. These are UGG moments. This is what feels like nothing else.

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    • MyCharge – Portable Charging Solutions August 5, 2018
    • BookExpo 2018 – Sally Field, Kate Morton & Amber Tamblyn August 5, 2018
    • Pink Rocks The Rock – Susan G. Komen – Race For The Cure August 4, 2018
    • Amazon 2018 Holiday Press Preview August 3, 2018
    • Logitech – New Products Preview Event – 2018 August 2, 2018
    • Post-It Brand & Hailee Steinfeld Inspire Students To Make Dreams Stick August 2, 2018
    • Kelly Clarkson Perfoms On Today Show Plaza July 31, 2018
    • Gaby Brasserie Francaise – 44 West 45th Street – At The Sofitel New York July 30, 2018
    • Carnival Horizon – Carnival Cruise Line – Starboard Cruise Services July 29, 2018
    • Rolling Stone Magazine – The Relaunch – YouTube Music – Shawn Mendes – Toots & The Maytals July 29, 2018
    • La Prairie – Skin Caviar Premier & Alberto Giacometti – Guggenheim Museum July 28, 2018
    • Editor Showcase: Eat & Drink! At Marriott Marquis July 25, 2018
    • Hamptons Interactive Influencer Brunch at Topping Rose House July 25, 2018
    • Sweet Suite – Toy Insider’s Ninth Annual – Biggest Night of Play July 18, 2018
    • Perrine at the Pierre Hotel – Restaurant Week Preview July 18, 2018
    • Meghan Trainor Kicked Off The Citi Summer Concert Series July 10, 2018
    • Bose Noise-Masking Sleepbuds – Tiny, Wireless Earbuds July 6, 2018
    • John Brown – Kansas City Style Bar-B-Q In Long Island City July 5, 2018
    • Get Wild! Summer Benefit – Presented By The Evelyn Alexander Wildlife Rescue Center June 29, 2018
    • Courvoisier Honors Its French Heritage With A Unique Cognac Experience June 29, 2018
    • LG Audio Presents – There’s More To Sound Than Sound June 27, 2018
    • Nordstrom’s New Men’s Store Has Opened In NYC June 26, 2018
    • CE Week New York – Consumer Tech Industry Event June 25, 2018
    • Trattoria Italienne Mother’s Day Brunch – 19 West 24th Street June 23, 2018
    • Morimoto Sushi & Sake Tasting – Classic Harbor Line – Sail On America 2.0 June 15, 2018
    • Woodpecker By David Burke – Grand Opening Celebration June 14, 2018
    • President Clinton – The President Is Missing Book – At BookCon June 14, 2018
    • Chefs’ Tribute To CITYMEALS On Wheels At Rockefeller Center June 14, 2018
    • Legendary Lobster Rumble – Unlimited Lobster Rolls June 10, 2018
    • WhiskyX Event – 2nd Annual – Duggal Greenhouse – Brooklyn June 10, 2018
    • Domain Integrated – A Night Out With Ben Sherman June 5, 2018
    • MAD – Museum Of Arts & Design – “Loot: Mad About Jewelry 2018” Opening Benefit June 3, 2018
    • Captain Morgan’s Summer Bash – Launch Of Watermelon Smash June 1, 2018
    • Pierre Hotel – Opening Of The Rose Terrace At Perrine June 1, 2018
    • Loretta Swit – SwitHeart Book Party – Jue Lan Club At Limelight! June 1, 2018
    • Acer’s Global Press Conference – 2018 Gaming & Back-To-School Product Lineup May 31, 2018
    • Smirnoff Red, White &; Berry – Ultimate Red, White & Boozy Event May 28, 2018
    • Hooters Brunch – Sneak Peak – Chris Kerson & John Travolta In “Gotti” June 15th May 25, 2018
    • IL Fiorentino – Of Florence & Everything But Water – Swimwear Brand – A Taste Of Italy May 25, 2018
    • Taste Of Upper Westside – 80+ Chefs, Unlimited Food, Wine, Beer & Spirits May 22, 2018
    • Waterpik – Sonic-Fusion – MOAT – Mother Of All Toothbrushes May 22, 2018
    • Taste Of The Jets – Food & Football May 20, 2018
    • VINTAGE61 – Sports Bistro Opens in NYC’s Seaport District May 19, 2018
    • Anker Innovations Audio Press Preview May 19, 2018
    • CarBlock Is The World’s First Blockchain-Based Transportation Solution May 17, 2018
    • Como Audio’s Newest Hi-Fi Music System With Google Assistant – Press Event May 12, 2018
    • Young Living – Scents Of Home – A Whole Home Wellness Experience May 12, 2018
    • Vans x Michelin #StreetTread Release Event May 11, 2018
    • Re-tails & Sales Pet Expo – Latest & Greatest Pet Products May 11, 2018
    • Thursday, May 10th, Last Night, So Many Events To Choose From, WOW! May 11, 2018
    • Longchamp & Kendall Jenner Celebrate The Opening Of 5th Avenue Store May 7, 2018
    • LG G7 ThinQ – Phone Release Press Event – A Phone Focused On AI Features & Sound Quality May 5, 2018
    • Upcoming Nike Fall / Holiday Collections – First Look Party May 3, 2018
    • Brooks Brothers – Celebrates 200th Anniversary At Lincoln Center April 30, 2018
    • Happy Socks – 10th Anniversary Party – Ten Years – Thousands Of Styles April 29, 2018
    • Visit Norway & Hurtigruten – Explore Norway Dinner: Culture, Art, Food and Adventure Travel April 29, 2018
    • Snack Attack – From Healthy & Nutritious, To Sweet, Salty & Indulgent April 29, 2018
    • Home Depot’s Newest Patio Furniture Collection & More Press Preview April 28, 2018
    • Azzaro – Wanted By Night – Fragrance Launch #WantedAzzaro April 22, 2018
    • Gilt & Command Brand ‘From The Runway To The Hallway’ Pop-Up April 22, 2018
    • Organic Spa Experience Wellness & Travel Event April 21, 2018
    • No Kid Hungry! – Taste Of The Nation – Dining Event April 20, 2018
    • David Bowie Is – Exhibition & Artists Ball – Brooklyn Museum April 19, 2018
    • Tabasco Global Kitchen Party – Celebrating 150 Years April 14, 2018
    • Swarovski – Times Square Store – Extraordinary – Brilliance For All – Shine April 13, 2018
    • Vince Camuto – Fall 2018 – Collections Preview April 12, 2018
    • BEARPAW’s Fall/Winter 2018 Collection Preview April 1, 2018
    • Philosophy Spring Clean Event March 31, 2018
    • PJ Bernstein’s Deli – 3rd Ave & 70th St. – Superb Jewish Deli Fare March 31, 2018
    • Launch Of Kendra Scott Candle Collection March 31, 2018
    • UGG Collection Press Preview – Launches Spring/Summer 2018 Styles March 26, 2018
    • Amazon’s 2018 Summer Press Preview – First Look At The Must Have Summer Products March 10, 2018
    • Elton John Announces Farewell “Yellow Brick Road” Retirement Tour At Gotham Hall February 17, 2018
    • Revlon’s New “Live Boldly” Campaign Launch – Ashley Graham & Gal Godot – Wonder Woman – WOW! February 16, 2018
    • WWD & Samsung – Style Dimension VIP Event – NYFW February 16, 2018
    • Julia Michaels – Delta – Grammy Reception – At Bowery Hotel February 15, 2018
    • National Board of Review Awards: ‘The Post’ Wins 3 Including Best Picture, ‘Lady Bird’ Takes 2 February 10, 2018
    • Waterpik – Celebrate Our 2018 WOW Year – A Whole New Era In Oral Health Care Products February 9, 2018
    • AMO Ferragamo Fragrance Launch Event At Elizabeth Taylor’s Former Townhouse. February 8, 2018
    • Baby Brasa – Peruvian Restaurant – In The Trendy West Village February 4, 2018
    • Kenneth Cole Fragrance Launch Event – Embrace Your Individuality By Creating A Unique Scent For Every Occasion. January 28, 2018
    • Health & Nutrition – Editor Showcase – Health, Fitness, Wellness & Nutrition – Marriot Hotel January 24, 2018
    • Perrine On Central Park – Located In The Iconic Pierre Hotel – Restaurant Week 2018 Menu – January 22nd To February 9th January 21, 2018
    • Times Square – New Years Eve – Waterford Crystal Ball December 29, 2017
    • Steve Martin’s “Meteor Shower” Directed By Jerry Zaks And Starring Amy Schumer. December 24, 2017
    • Bash for The Bulldogs Hosted By Beth Stern & Friends December 24, 2017
    • Z100 Jingle Ball Concert At Madison Square Garden – Arrivals December 23, 2017
    • Lucciola The New Italian Restaurant On Manhattan’s Upper West Side December 22, 2017
    • Taylor Swift Performed At Z100 Jingle Ball Concert At Madison Square Garden December 22, 2017
    • The Bloomberg 50 – These People Defined Global Business In 2017 December 20, 2017
    • TopSpin Charity – 9th Annual Tournament at the Metropolitan Pavilion December 11, 2017
    • Facebook – Holiday Event – New York – Oculus – Instagram – WhatsApp – Nest – Netflix #FBholiday December 10, 2017
    • ComicCon – More ComicCon – “X-Files” David Duchovny & Gillian Anderson And More Costumes. December 4, 2017
    • Tribeca TV Festival – At Cinepolis – Gotham – Tribeca Film Festival December 4, 2017
    • Niall Horan Of One Direction Performs From Solo Album “Flicker,” On The TODAY Plaza December 3, 2017
    • Jason Binn-Dujour & Julien Tornare-Zenith & Swizz Beatz >> The First New Oscillator Since 1675 December 3, 2017
    • Sprayground Presents – Fight Night – In Honor Of Muhammad Ali – Times Square PopUp December 2, 2017
    • New York ComicCon – 2017 – Keanu Reeves – “Replicas” Panel & Melissa Joan Hart – “The Watcher in the Woods” Panel & Assorted People – Javits Center November 27, 2017
    • Tim McGraw & Faith Hill – On The Today Show – It Doesn’t Get Bigger In Country Music November 27, 2017
    • Elton John AIDS Foundation Celebrated 25th Anniversary With A Beautiful Gala November 26, 2017
    • Tribeca TV Festival – Kevin Bacon & Kyra Sedgwick November 26, 2017
    • Bette Midler Hosts New York Restoration Project Hulaween 2017 Benefit Party At St. John The Divine November 21, 2017
    • The Actors Fund’s Career Transition For Dancers Jubilee Gala at Marriott Marquis Hotel November 20, 2017
    • Reebok SS18 Press Preview #BeMoreHuman November 20, 2017
    • Celebrate Trippen’s First U.S. Store Opening! Trippen.com November 19, 2017
    • Vinci Reinvents Headphones Again & No Phone Required! Vinci 2.0! November 19, 2017
    • SUGARCANE Raw Bar Grill – Grand Opening Celebration – 35 Water Street, Brooklyn November 14, 2017
    • Tribeca TV Festival Season Premiere Of Designated Survivor – Kiefer Sutherland November 13, 2017
    • CES Unveiled New York – Consumer Technology Association (CTA) At Metropolitan Pavilion November 12, 2017
    • Blue Sky P.R. Holiday Event – BlueSky.NYC November 4, 2017
    • Comic Con – Day 3 – Costumes & More Costumes – NY Comic Con November 4, 2017
    • Tribeca TV Festival – A Conversation With Will & Grace November 4, 2017
    • Versace Watches Party – Versus Versace – Madaluxe Timepieces November 2, 2017
    • Fear The Walking Dead Panel At Comicon – Walking Dead! October 30, 2017
    • Dylan’s Candy Bar – 16th Anniversary Celebration October 30, 2017
    • Elizabeth Taylor – Love & White Diamonds – Newest Fragrance October 29, 2017
    • MCM – Media Preview – Luxury Leather Goods October 29, 2017
    • Pair Of Thieves – Basic Britches – Sock Art & Tiny Underwear Party October 29, 2017
    • Healthy Pet – New Product Showcase October 29, 2017
    • LOLOS Seafood Shack – The Original Caribbean + Cape Cod Mashup! October 29, 2017
    • Bulgari – Store Re-Opening – 5th Ave & 57th Street October 24, 2017
    • Minigrow Introduces Fast-Gourmet In New York City October 23, 2017
    • Tulo Bed – The Way You Sleep At Night – One Is Not A Choice October 23, 2017
    • JBL Link – JBL Link Loft – JBL Audio – Press Preview October 23, 2017
    • Sotheby’s – Prints & Multiples – Private Viewing Of Remarkable Printmakers October 23, 2017
    • Wolverine Boots – Spring Preview/Rooftop Soiree! October 20, 2017
    • Vera Bradley – Spring 2018 – Press Preview October 18, 2017
    • CIRCO – Thursdays – Grand Opening – At Magic Hour – Moxy Hotel Roof – Hosted by Rocco Ancarola October 13, 2017
    • Ferrari’s 70th Anniversary Party – At The Hublot Boutique. October 13, 2017
    • Domain Integrated Preview – Bruno Magli, BodyGlove, BenSherman & Bed Stu. October 12, 2017
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