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Make Up For Ever – Opens Global Flagship Store On Lex. Ave. & 59th Street

Posted by Events on February 23, 2017
Posted in: EVENTS, FASHION, NEWS, TRAVEL.
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Photos by David Allen

The almost entirely black and red store has a splashy back wall comprised of rows and rows of lightbulbs emblazoned with a giant pair of red lips. The left wall, home to eyebrow products, brushes, false eyelashes and two iPads that enable consumers to virtually try on lashes, is also outfitted with a giant pair of red lips.

Dany Sanz, the revelation of an asserted personality.

Bubbling over with creativity, Dany Sanz got an early start in the art world and the night world, populated with colourful characters. For this former fine arts student, her calling became clear when some friends asked her to do the makeup for a show. With her committed and generous attitude, and perfect mastery of shapes and interplays of shadow and light, she put all of her energy into the first body paintings. She was one of the creators of this movement, which she considers to be a means of artistic expression in itself.
Backstage, she stole the spotlight with her make up creations that caught the eye of professionals worldwide. The media began to focus on this artist with such an electric temperament.
A professor at heart, she created the first professional make up school in Europe in the 70s. It met with great success due to the quality of the teaching, the excellence of the make up techniques that she taught and the special relationship that she nurtured with her students.
Avant-garde, creative and a pioneer of make up, Dany Sanz decided to formulate textures to compensate for the limited professional product offer at the time. Dany Sanz’s life would be make up… forever.

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