Photos by David Allen
Linked to aesthetic and the invention of techniques that have forever changed the identity of knitwear, Missoni is among the best known, loved and honored fashion brands and design in the world. The Missoni style is the result of a couple partnership. In 1953, Ottavio and Rosita decide to start a business of knitwear becoming since the sixties vanguard of Italian fashion. Missoni opened and established a distinctive style of dress and living: a colorful “put together” zigzag patterns, stripes, waves and slub yarns to geometric and floral jacquard patchwork. The couple becomes a family and the children Vittorio, Luca and Angela, who since 1996 has been the creative director of the fashion house, growing up in contact with the parents’ work. Feeling involved in the enterprise, they have assumed roles of responsibility becoming co-authors of a project that continues to seduce and excite. Missoni today is among the representatives of the excellence of Italian fashion and design in the world. Initiator of a multi-colored aesthetic vision, continues to influence the contemporary lifestyle thanks to the success of the Missoni Home line.