I just saw my Led Zeppelin photo from 1977, on the wall of the John Varvatos store in London, In photos top left.
New York brand John Varvatos opened a new 10,000 sqft store on London’s Conduit Street.
In the basement is a live music area as well as a memorabilia collection adding a new depth to the usual menswear shopping experience. Above this, the Varvatos mainline is focused on tailoring but will sit alongside the sportswear USA Star range and the John Varvatos in-house footwear lines.
This is the brands first European store and will be spread over three floors. With all that space to fill, they have introduced a styling and tailoring service, John Varvatos Made-to-Measure.
On hand were (In photo below – left to right) Jimmy Page, Iggy Pop, John Varvatos & Ringo Starr.
